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The Italian furniture company Pedrali Spa produces chairs and tables made of wood, plastic, metal, stainless steel, coated in leather, rawhide. Besides that, they also produce for large scale projects such as hotels, flats and restaurants, making stainless steel, cast iron and aluminium under frames for bars. The company was founded in 1963. The break through occurred as a result of the intense cooperation with the designers from Archirivolto. Marco Pocci and Claudio Dondoli are the carrying force behind this design studio, which was brought to life in 1983. In 1995 the architect and designer Christian Gori joins the duo. Their philosophy: Design shouldnt be the privilege of well-to-do and intellectual clients. Design should represent a symbiosis of harmony, beauty and freedom and should not be constricted by rules. The design-object should be available to the masses and simplify and beautify daily life. And: value for money should be guaranteed. Thus, Archirivoltos designers look beyond the usual living area and create many articles of daily use, lighting and electrical objects or furnishings for villas, as well as tables and chairs. Many of these articles can be seen in the Proformshop and are naturally available for purchase online. Their intense search for materials, that meet their expectations frequently ends with plastics and aluminium, which distinguish themselves by their longevity and refine-ability. Despite putting a heavy focus on aesthetics, Dondoli and Pocci also make a point of not losing sight of the end-consumer. Their products need to be sellable, after all. Some of the most famous products created through the cooperation of Pedrali and Archirivolto are the chairs GLISS, ICE, KUADRA, GRACE, DAYDREAM and SMART. These chairs are also available in the Proformshop, in various material and colour variations. MATRIX, DREAM, INOX and EASY are tables which achieved world fame through PEDRALI. Pedrali is young, professional and open to all changes that contribute to the improvement of their production cycles. High quality, great customer service and short delivery and production times leave todays Pedrali clients completely satisfied.
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